EQDS - En quête de solutions

En partenariat avec Research Experts

X-Equity
Principle and approach

Objectives

•Measure image attributes, factors in a brand’s power, within its competitive environment.

•Identify the same attributes that might be impacted by the introduction of a new marketing initiative.

Approach

•The factors building the image of the brand are evaluated by viewing the brand image attributes from a dynamic, competitive perspective.

Key contribution

X-Equity is based on a questioning protocol and calculation model that help identify variations in image that would not be detected by simply measuring image and/or through a mere snapshot of the current situation.